Project Details

This project was completed for Graphic Design III at Cal Poly San Luis Obispo. Graphic Design III is the final installment in the graphic design series classes for the Bachelor of Fine Arts with a concentration in Graphic Design program at Cal Poly.

Our task was to create a comprehensive set of materials (product, packaging, display) geared towards a particular retail market. I chose to create my design for an ‘Urban Outfitters’ type audience.

This design was chosen to be pitched to Uncommon Goods, however was ultimately not produced due to limitations in production quantities.